欧盟委员会发布新战略以加强可持续旅游业
European Commission unveils new strategy to strengthen sustainable tourism
欧盟委员会今日发布新的欧盟可持续旅游战略，旨在提升欧洲作为全球领先旅游目的地的竞争力、可持续性和韧性。该战略包含建立欧盟旅游学院、欧盟旅游观测站和共同欧洲旅游数据空间等关键举措，并计划通过简化行政壁垒和支持中小企业来促进创新增长。此外，欧盟还将设立旅游危机协调网络，平衡游客流量与当地社区需求，并通过新的欧洲旅游首都奖提升小众目的地的知名度。
The European Commission has presented today a new EU Sustainable Tourism Strategy to strengthen Europe’s position as the world’s leading tourism destination. The initiative aims to improve the sector’s competitiveness, sustainability and resilience. Furthermore, it will help businesses grow, strengthen workforce skills and improve travellers’ experiences.
Tourism remains a major contributor to Europe’s economy. The sector accounts for 10% of the EU’s Gross Value Added and supports more than 20 million jobs. Moreover, it comprises 5 million businesses, with small and medium-sized enterprises (SMEs) representing 99% of the total. Beyond its economic contribution, tourism supports local economies, promotes cultural heritage and strengthens Europe’s global influence.
Addressing challenges across Europe’s tourism sector
Despite its economic importance, the industry faces several challenges. These include geopolitical uncertainty, skills and talent shortages, climate change and changing traveller expectations. Nevertheless, Europe’s tourism sector continues to demonstrate resilience. Travel demand also remains strong, with 76% of Europeans planning a trip within the next six months.
Against this backdrop, the new EU Sustainable Tourism Strategy promotes a coordinated approach. It will help tourism businesses, particularly SMEs, and destination management organisations access skills, digital tools and data. Consequently, these resources should support innovation and sustainable growth. The Commission will also explore ways to reduce unnecessary administrative barriers.
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Key initiatives under the strategy include:
- The EU Tourism Academy.
- The EU Tourism Observatory.
- The Common European Tourism Data Space.
- The EU simplification initiative on tourism.
- Continued work towards a seamless European travel area.
In addition, the strategy seeks to balance tourism growth with the needs of visitors, businesses and local communities. The Commission will support destinations in managing visitor flows more effectively. It will also encourage year-round travel and improve preparedness for potential crises.
Apostolos Tzitzikostas, European Commissioner for Sustainable Transport and Tourism.
Planned measures include an EU Model for Tourism Management, a Council recommendation and a Toolbox for Balanced Tourism. Furthermore, the Commission will establish an EU Tourism Crisis Coordination Network.
Strengthening Europe’s international tourism position
Europe accounts for around 40% of international tourist arrivals worldwide. This makes it the world’s leading tourism destination. Through the EU Sustainable Tourism Strategy, the Commission aims to reinforce Europe’s global appeal through stronger international cooperation.
This approach includes cooperation with international organisations, including UN Tourism and the Organisation for Economic Co-operation and Development (OECD). It will also involve tourism dialogues with key partner countries and regions. Meanwhile, the Destination Europe framework will support the international promotion of European destinations.
The Commission also plans to increase the visibility of lesser-known destinations and attractions across Europe. To support this objective, it will introduce new European Capitals of Tourism Awards.
New alliance to coordinate tourism stakeholders
A new EU Tourism Alliance will bring together national, regional and local authorities, tourism businesses and other stakeholders. The alliance aims to strengthen cooperation and support the strategy’s implementation across Europe.
Finally, the European Commission will continue supporting tourism-related initiatives through relevant EU programmes and funding instruments. These measures form part of its broader approach to maintaining Europe’s leadership in global tourism while supporting a more sustainable and resilient sector.
The article European Commission unveils new strategy to strengthen sustainable tourism first appeared in TravelDailyNews International.
来源：Travel Daily News · traveldailynews.com